THE MARKETPLACE MAP / CHECKED 11 OCTOBER 2026

FIND YOUR
NEXT AUDIENCE.

29 marketplaces, different routes to market. Check who each one suits, what it costs and whether your business can apply.

FIND THE PEOPLE WHO GET YOUR PRODUCT
A STARTING SHORTLIST

What are you selling?

Choose a direction. These are editorial starting points; acceptance and demand still need checking.

29 marketplaces shown

Compare up to three ↓

UK seller route
Social & live

TikTok Shop

Products that demonstrate well in short videos and live streams.

Worth knowing

Open collaboration lets creators discover products; targeted collaboration lets a brand work with specific creators.

UK seller route
General retail

Amazon

Standardised products, brands and sellers comparing self-fulfilment with FBA.

Worth knowing

The UK fee page now lists a Home Products rate of 8% at or below £20, but Kitchen remains separate at 15%. Category classification can materially change margin.

UK seller route
General retail

eBay

New and used stock, spare parts, collectibles and broad retail catalogues.

Worth knowing

A Shop subscription is a separate decision from registering a business; choose it using listing volume and included tools.

UK seller route
Gifts & creative

Etsy

Personalised gifts, original designs, handmade products, eligible vintage and creative supplies.

Worth knowing

For personalised products, the first image must show a finished customised item rather than a blank or 'Your Text Here' placeholder.

Application / selective
General retail

OnBuy

Businesses seeking another broad catalogue sales channel.

Worth knowing

OnCommerce now describes one seller account providing access to eligible retail brands including OnBuy, Comet and easyShop.

Application / selective
Gifts & creative

Not On The High Street

Distinctive small brands, thoughtful gifts, personalisation and attractive packaging.

Worth knowing

The application emphasises product appeal, ambition, value and service; quality packaging and a distinctive gift range are relevant to the pitch.

Application / selective
International

Fruugo

Retail catalogues with reliable tracked international dispatch.

Worth knowing

Fruugo handles customer currencies and pays retailers in their local currency, while sellers manage fulfilment.

Application / selective
Wholesale

Faire

Brands selling wholesale to independent shops.

Worth knowing

Faire Direct can make repeat wholesale relationships less expensive when the brand brings the retailer itself.

Overseas requirements
International

Walmart Marketplace

Established UK businesses ready to serve US shoppers.

Worth knowing

Walmart has recruited UK sellers, but the practical launch requirement is US fulfilment and returns.

Overseas requirements
Fashion & resale

Zalando Partner Program

Fashion, footwear and lifestyle brands with structured product data.

Worth knowing

Own fulfilment requires approved carriers, free shipping and returns, and an EU return warehouse in the onboarding guide.

UK seller route
Fashion & resale

Depop

Fashion resale, vintage, charities and fashion-focused businesses.

Worth knowing

Business sellers can seek API access and analytics, but the API is not currently open to everyone.

Restricted business use
Fashion & resale

Vinted Pro

Registered businesses selling eligible second-hand fashion and other supported used categories.

Worth knowing

Pro supports more than clothing, including selected homeware, entertainment and pet items under the catalogue rules.

Application / selective
Social & live

Whatnot

Live presenters selling collectibles, fashion and products that benefit from real-time demonstration.

Worth knowing

Live shopping is a different sales skill: show product condition clearly, plan bundles and prepare fulfilment before streaming.

Application / selective
Specialist

Catawiki

Art, collectibles, design and other distinctive objects accepted by experts.

Worth knowing

Expert review determines auction fit; strong condition information, provenance and detailed photographs matter.

UK seller route
Specialist

Reverb

Musical instruments, pedals, amps and new or used music gear.

Worth knowing

UK-specific price guidance links to sold listings, making it useful for pricing gear from actual UK transactions.

UK seller route
Gifts & creative

Folksy

UK craft, handmade goods and eligible craft supplies.

Worth knowing

A smaller craft-focused alternative can fit makers, but a product eligible on Etsy is not automatically eligible on Folksy.

Application / selective
General retail

Debenhams Marketplace

Fashion, beauty, home and lifestyle brands seeking a retailer marketplace.

Worth knowing

Retailer marketplaces can offer an extra route for an existing brand catalogue beyond Amazon and eBay.

Application / selective
General retail

The Range Marketplace

Homeware, gifts, garden, craft and other supported catalogue categories.

Worth knowing

The Range uses Mirakl and supports API/spreadsheet catalogue imports; seller fulfilment remains the merchant's job.

Application / selective
General retail

Decathlon Marketplace

Sports brands and specialist refurbished or ex-demo sports equipment.

Worth knowing

Second Life actively seeks refurbished/ex-demo sports equipment, including customer returns.

Application / selective
General retail

ManoMano

DIY, home improvement, gardening and trade-relevant products.

Worth knowing

The live UK seller page now links directly to seller recruitment; ManoManoPro is a customer purchasing area, not seller signup.

Application / selective
Specialist

Back Market

Professional refurbishers with tested electronics and reliable quality controls.

Worth knowing

Marketplace ranking considers price alongside quality measures such as defect, wrong-product and late-delivery rates.

Overseas requirements
International

Kaufland Global Marketplace

Businesses prepared for European tax, product-data and fulfilment requirements.

Worth knowing

One subscription covers multiple Kaufland country channels, with product-data translation available.

UK seller route
General retail

Temu Local Seller

Businesses assessing a price-sensitive local selling channel.

Worth knowing

Use the local seller programme rather than confusing customer registration or a third-party onboarding pitch with official seller signup.

UK seller route
Gifts & creative

Redbubble

Original artists who want printed products fulfilled without holding stock.

Worth knowing

Standard and Premium tiers have different earnings deductions; calculate take-home royalty, not just the product markup.

UK seller route
Gifts & creative

Zazzle

Designers offering customisable gifts, stationery and printed products.

Worth knowing

Zazzle manufactures and ships products carrying the creator's design, so the business model is royalties rather than dispatching own stock.

Application / selective
Wholesale

Ankorstore

Independent brands building a network of shops and online retailers

Worth knowing

Wholesale terms are flexible: brands can set minimum orders, free-shipping thresholds and delivery charges. Register existing customers in MyNetwork before acquisition fees are assessed.

Application / selective
Wholesale

Orderchamp

Brands selling wholesale and independent retailers sourcing for their own shops

Worth knowing

It offers both wholesale and supplier-to-consumer dropshipping, but the retailer restrictions make it a better fit for an independent shop or own webstore than sourcing stock for Amazon or eBay.

Restricted business use
Local & classified

Facebook Marketplace

Local secondhand listings and collection-friendly physical goods

Worth knowing

A local audience can suit items where collection is practical. Check the prohibited-item rules before preparing photos: Meta's official help lists restrictions including healthcare products, recalled products and animals.

UK seller route
Local & classified

Gumtree

Furniture, bikes, appliances and other goods suited to local collection

Worth knowing

Businesses can advertise individual items in For Sale, but advertising a shop or wholesaler belongs in Services > Goods Retailers. This distinction can prevent an otherwise useful advert being removed.

Know the difference.

Shopify, Wix and WooCommerce are store platforms rather than customer marketplaces. Compare them in website providers. Marketplace seller-registration links here are ordinary direct links; they do not automatically pay SellerBundle a signup commission.

This is a curated directory, not every marketplace on the internet. Directory facts were checked on 11 October 2026; they are separate from the daily news briefing.

A little more detail, when you need it

How to compare marketplaces as a UK seller

Match the selling format to your product

Compare search-led listings, live demonstrations, creative goods, wholesale and local resale separately. A large audience is useful only when the platform accepts your business and product. Read the seller entry route in each profile, then check the official source. Application-based marketplaces and overseas channels can involve requirements beyond opening a free account.

Read the marketplace findings

Compare the cost of completing an order

Look beyond a headline selling fee. Delivery, packaging, paid promotion, returns and any recurring store or software costs affect the amount left from a sale. Enter the fees that actually apply to your listing into the profit calculator. The directory summarises fee models; it does not quote a final fee for every category or transaction.

Estimate your product margin

Try one channel before adding another

Prepare a small set of listings, test your delivery process and record what buyers ask. Keep stock quantities and product information consistent if you expand to more channels. Use the marketplace news page to review material announcements and deadlines for the channels it covers. The directory research and daily news checks have separate dates.

Check the latest seller briefing