
TikTok Shop
Products that demonstrate well in short videos and live streams.
Open collaboration lets creators discover products; targeted collaboration lets a brand work with specific creators.
THE MARKETPLACE MAP / CHECKED 11 OCTOBER 2026
29 marketplaces, different routes to market. Check who each one suits, what it costs and whether your business can apply.
FIND THE PEOPLE WHO GET YOUR PRODUCT ↗Choose a direction. These are editorial starting points; acceptance and demand still need checking.

Products that demonstrate well in short videos and live streams.
Open collaboration lets creators discover products; targeted collaboration lets a brand work with specific creators.

UK seller routeStandardised products, brands and sellers comparing self-fulfilment with FBA.
The UK fee page now lists a Home Products rate of 8% at or below £20, but Kitchen remains separate at 15%. Category classification can materially change margin.

New and used stock, spare parts, collectibles and broad retail catalogues.
A Shop subscription is a separate decision from registering a business; choose it using listing volume and included tools.

Personalised gifts, original designs, handmade products, eligible vintage and creative supplies.
For personalised products, the first image must show a finished customised item rather than a blank or 'Your Text Here' placeholder.

Application / selectiveBusinesses seeking another broad catalogue sales channel.
OnCommerce now describes one seller account providing access to eligible retail brands including OnBuy, Comet and easyShop.

Distinctive small brands, thoughtful gifts, personalisation and attractive packaging.
The application emphasises product appeal, ambition, value and service; quality packaging and a distinctive gift range are relevant to the pitch.

Retail catalogues with reliable tracked international dispatch.
Fruugo handles customer currencies and pays retailers in their local currency, while sellers manage fulfilment.

Brands selling wholesale to independent shops.
Faire Direct can make repeat wholesale relationships less expensive when the brand brings the retailer itself.

Overseas requirementsEstablished UK businesses ready to serve US shoppers.
Walmart has recruited UK sellers, but the practical launch requirement is US fulfilment and returns.

Fashion, footwear and lifestyle brands with structured product data.
Own fulfilment requires approved carriers, free shipping and returns, and an EU return warehouse in the onboarding guide.

Fashion resale, vintage, charities and fashion-focused businesses.
Business sellers can seek API access and analytics, but the API is not currently open to everyone.

Registered businesses selling eligible second-hand fashion and other supported used categories.
Pro supports more than clothing, including selected homeware, entertainment and pet items under the catalogue rules.

Live presenters selling collectibles, fashion and products that benefit from real-time demonstration.
Live shopping is a different sales skill: show product condition clearly, plan bundles and prepare fulfilment before streaming.

Application / selectiveArt, collectibles, design and other distinctive objects accepted by experts.
Expert review determines auction fit; strong condition information, provenance and detailed photographs matter.

Musical instruments, pedals, amps and new or used music gear.
UK-specific price guidance links to sold listings, making it useful for pricing gear from actual UK transactions.

UK seller routeUK craft, handmade goods and eligible craft supplies.
A smaller craft-focused alternative can fit makers, but a product eligible on Etsy is not automatically eligible on Folksy.

Fashion, beauty, home and lifestyle brands seeking a retailer marketplace.
Retailer marketplaces can offer an extra route for an existing brand catalogue beyond Amazon and eBay.

Application / selectiveHomeware, gifts, garden, craft and other supported catalogue categories.
The Range uses Mirakl and supports API/spreadsheet catalogue imports; seller fulfilment remains the merchant's job.

Sports brands and specialist refurbished or ex-demo sports equipment.
Second Life actively seeks refurbished/ex-demo sports equipment, including customer returns.

Application / selectiveDIY, home improvement, gardening and trade-relevant products.
The live UK seller page now links directly to seller recruitment; ManoManoPro is a customer purchasing area, not seller signup.

Professional refurbishers with tested electronics and reliable quality controls.
Marketplace ranking considers price alongside quality measures such as defect, wrong-product and late-delivery rates.

Businesses prepared for European tax, product-data and fulfilment requirements.
One subscription covers multiple Kaufland country channels, with product-data translation available.

UK seller routeBusinesses assessing a price-sensitive local selling channel.
Use the local seller programme rather than confusing customer registration or a third-party onboarding pitch with official seller signup.

UK seller routeOriginal artists who want printed products fulfilled without holding stock.
Standard and Premium tiers have different earnings deductions; calculate take-home royalty, not just the product markup.

Designers offering customisable gifts, stationery and printed products.
Zazzle manufactures and ships products carrying the creator's design, so the business model is royalties rather than dispatching own stock.

Independent brands building a network of shops and online retailers
Wholesale terms are flexible: brands can set minimum orders, free-shipping thresholds and delivery charges. Register existing customers in MyNetwork before acquisition fees are assessed.

Brands selling wholesale and independent retailers sourcing for their own shops
It offers both wholesale and supplier-to-consumer dropshipping, but the retailer restrictions make it a better fit for an independent shop or own webstore than sourcing stock for Amazon or eBay.

Restricted business useLocal secondhand listings and collection-friendly physical goods
A local audience can suit items where collection is practical. Check the prohibited-item rules before preparing photos: Meta's official help lists restrictions including healthcare products, recalled products and animals.

Furniture, bikes, appliances and other goods suited to local collection
Businesses can advertise individual items in For Sale, but advertising a shop or wholesaler belongs in Services > Goods Retailers. This distinction can prevent an otherwise useful advert being removed.
Try a broader search or choose All marketplaces.
This comparison uses the dated research above. Check current fees and seller terms in each official guide.
Shopify, Wix and WooCommerce are store platforms rather than customer marketplaces. Compare them in website providers. Marketplace seller-registration links here are ordinary direct links; they do not automatically pay SellerBundle a signup commission.
This is a curated directory, not every marketplace on the internet. Directory facts were checked on 11 October 2026; they are separate from the daily news briefing.
A little more detail, when you need it
Compare search-led listings, live demonstrations, creative goods, wholesale and local resale separately. A large audience is useful only when the platform accepts your business and product. Read the seller entry route in each profile, then check the official source. Application-based marketplaces and overseas channels can involve requirements beyond opening a free account.
Read the marketplace findingsLook beyond a headline selling fee. Delivery, packaging, paid promotion, returns and any recurring store or software costs affect the amount left from a sale. Enter the fees that actually apply to your listing into the profit calculator. The directory summarises fee models; it does not quote a final fee for every category or transaction.
Estimate your product marginPrepare a small set of listings, test your delivery process and record what buyers ask. Keep stock quantities and product information consistent if you expand to more channels. Use the marketplace news page to review material announcements and deadlines for the channels it covers. The directory research and daily news checks have separate dates.
Check the latest seller briefing