Wholesale / Application / selective
Faire
Brands selling wholesale to independent shops.
Who it could suit
Brands selling wholesale to independent shops.
Can your business apply?
Brand application and approval; retailer-facing wholesale products and order economics.
The fee model
For brands outside North America, marketplace reorders 15% commission; first discovered-customer order adds 10%. Qualifying Faire Direct orders 0% commission; payout fees may apply.
THE INTERESTING BIT
Faire Direct can make repeat wholesale relationships less expensive when the brand brings the retailer itself.
Before you commit
Wholesale prices are lower than consumer retail prices; compare the whole order contribution and current Direct qualification rules.
Check the official sources
Researched 11 October 2026. Fees, eligibility and product rules can change. These are researched profiles, not hands-on reviews.