The seller reading room
Useful answers.
Better software choices.
Practical buying guides for UK online sellers, with sources you can check and clear limits on what our comparisons cover.
6 min readHow to set up TikTok Shop in the UK
From choosing a seller account to preparing your first product. Follow the UK setup steps, keep a launch checklist and check your margin before paying creators.
Read guide →6 min readHow to set up a Whatnot seller account in the UK
Apply to sell, prepare stock and shipping, and plan your first live show. Use a saved launch checklist and calculate a starting bid that covers your costs.
Read guide →3 min readTikTok Shop: price the sale before recruiting creators
Video can show a product in action. A sensible launch plan also accounts for fulfilment, returns and the creator commission attached to a sale.
Read guide →
3 min readEtsy: original designs, production partners and your first photo
Print fulfilment can fit Etsy, but the product and listing still need to meet its creative standards. Start with what you make or design.
Read guide →Three different ways a seller website can earn affiliate income
Seller referrals, shopping referrals and creator commissions involve different customers and different qualifying events. Choose the model that fits the content.
Read guide →Build a seller software stack without paying twice
Start with the job you need done. Accounting, payout reconciliation and profit tracking are three different layers, and you may not need a new subscription for all of them.
Read guide →Link My Books vs A2X: compare the plan you actually need
Both connect selling activity to accounts. The useful comparison is a suitable plan for your order volume and workflow, rather than two advertised starting prices.
Read guide →Why marketplace sales are not the same as profit
A sales dashboard can look healthy while margins are shrinking. Use revenue, bank payouts and profit for the different questions they answer.
Read guide →Choosing accounting tools for a UK Amazon business
The best starting point is your existing accounts and the type of Amazon activity you need to record. Use a realistic payout to test a new workflow.
Read guide →Choosing accounting tools for a UK eBay business
Make your eBay records easier to follow by checking the connection, the account count and the way payout adjustments reach your accounting system.
Read guide →Monthly vs annual subscriptions: compare the real commitment
An annual plan can have a lower monthly equivalent while requiring a larger payment today. Compare the cash commitment as well as the headline number.
Read guide →Find a stack that fits your selling.
See the regular software cost before you start another trial.