General retail / UK seller route
Amazon
Standardised products, brands and sellers comparing self-fulfilment with FBA.
Who it could suit
Standardised products, brands and sellers comparing self-fulfilment with FBA.
Can your business apply?
Registration, product/category permissions and applicable compliance checks.
The fee model
Individual £0.75 per unit or Professional £25/month, excluding VAT, plus category referral fees; fulfilment/storage/advertising can add costs.
THE INTERESTING BIT
The UK fee page now lists a Home Products rate of 8% at or below £20, but Kitchen remains separate at 15%. Category classification can materially change margin.
Before you commit
Check the actual fee category and fulfilment charges for each SKU rather than applying one percentage to every product.
Check the official sources
Researched 11 October 2026. Fees, eligibility and product rules can change. These are researched profiles, not hands-on reviews.